OPDP Researchers To Examine Talk Show Drug Promotion; Move Ahead with Adherence and Preference Claims Study

J.W. Schomisch
October 11, 2024 at 02:26 PM EST
FDA's Office of Prescription Drug Promotion (OPDP) researchers plan to study the promotion of prescription drugs within a talk show format. In addition, OPDP researchers will move ahead with a study announced last October to explore the influence of statements around patient adherence and preference in prescription drug promotion. According to an Oct. 2 announcement (89 Fed.... Read More