OPDP Researchers Plan Survey on How Consumers Interpret Specific Quantitative Claims
April 25, 2023 at 02:32 PM EST
FDA Office of Prescription Drug Promotion (OPDP) researchers plan to conduct a survey on quantitative claims in direct-to-consumer (DTC) prescription drug advertising.
According to a Federal Register notice (88 Fed. Reg. 24997) the researchers will use an address-based, mixed-mode methodology that will direct one randomly chosen member of sampled households to complete a 20-m... Read More
