OPDP Researchers Plan Survey on How Consumers Interpret Specific Quantitative Claims

J.W. Schomisch
April 25, 2023 at 02:32 PM EST
FDA Office of Prescription Drug Promotion (OPDP) researchers plan to conduct a survey on quantitative claims in direct-to-consumer (DTC) prescription drug advertising. According to a Federal Register notice (88 Fed. Reg. 24997) the researchers will use an address-based, mixed-mode methodology that will direct one randomly chosen member of sampled households to complete a 20-m... Read More

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