Interviews with Health Care Influencers Find Resistance to Company Messaging

J.W. Schomisch
March 16, 2023 at 10:40 AM EST
In-depth interviews with 26 online health care influencers found most would not work with pharmaceutical companies if it would restrict their messaging. “In total, 77 percent of the patient influencers who did share their experiences with pharmaceutical medications with their community of followers agreed that transparency was key,” said an article published March 13 in the J... Read More

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