April 19, 2017

DTC TV Ad Policy Faces Challenges at 20

Direct-to-Consumer television advertising in its present form – promoting specific products by name, with extensive risk information and well-defined methods for consumers to obtain further information – celebrates its 20th anniversary this year. ...

You must be a subscriber to access this information. If you are a subscriber, please login. Not Yet A Subscriber? Click here to register for a free trial or contact Client Services at 800-677-3789 to activate your subscription.

Feedback Form
Leads to Insight